Sony Music Deal has just struck a deal and Bright Chimezie will be one of the beneficiaries.
The legendary highlife musician has been signed by Sony Music Nigeria.
This step is after Davido publicly applauded the work of Chimezie. Davido referred to Chimezie as a legend and gave him credit to have inspired young artistes.
The collaboration will introduce more people to the classic highlife songs of Chimezie.
New and remastered content will be spread by Sony Music Nigeria.
Social media promotion and partnerships with contemporary artists are also in the offing as part of the deal.
Chimezie showed appreciation and enthusiasm and added that this collaboration makes him excited as it revitalizes his music career.
According to him, it confirms the longevity of highlife music.
It is more than a celebrity shout-out by Davido.
His efforts contributed to raising the legacy of Chimezie.
The action serves to highlight the fact that Davido is a proponent of Nigerian music heritage.
It also reveals how old time and new age stars could work together in the current changing music industry.
Generations of fans are worked up.
They commend the move by Sony and the activism of Davido.
Having new releases in the pipeline under the Sony banner, Bright Chimezie is all set to welcome a new generation of fans.
