Veteran Nollywood actress and filmmaker Omotola Jalade Ekeinde has ignited fresh conversations in the Nigerian film space after criticising the rising trend of using dance videos on social media as a tool for movie promotion.
The respected actress shared her views during a recent interview on TVC Entertainment, where she expressed strong reservations about the idea that dancing has become almost compulsory for marketing films.
Making her stance clear, Omotola said she is not comfortable dancing simply to publicise a movie, insisting that such methods do not align with her standards of professionalism.
“I’m sorry, but I won’t be dancing to market or promote my movie. It’s not professional.
I’ve done the movie, now I just have to go around and promote it,” she said.
According to her, film promotion should follow organised, professional routes rather than being driven by pressured social media trends.
Her comments come amid ongoing discussions in the industry, especially following similar remarks by filmmaker Kunle Afolayan.
Afolayan had earlier stated that he would not dance to promote a movie, adding that he has no interest in producing a ₦1 billion film if the producer ends up earning only ₦10 million in returns.
Omotola made the statement while speaking ahead of her upcoming cinema project, Mother’s Love, which is scheduled for release on March 6, 2026.
The actress, who divides her time between Nigeria and the United States, noted that her priority remains quality storytelling and meaningful filmmaking rather than chasing viral trends.
