Apple is taking a radical step to incorporate the artificial intelligence in the chip design.
Johny Srouji, Apple senior vice president of hardware technologies, speaking in Belgium, has confirmed that the company will use generative AI tools to create future custom silicon.
The news indicates the increasing interest of Apple in the domestic United States-based AI-driven innovation.
Srouji said that Apple will use sophisticated AI-based design tools that will enable it to finish more chip iterations quicker and with higher accuracy.
Apple has already incorporated machine learning into sections of its chip processes.
But with the arrival of generative AI, there is a more fundamental change.
The company will develop smarter chip layout and enhance power efficiency with the help of the major EDA (electronic design automation) companies such as Cadence and Synopsys.
Srouji also reflected on the Apple transition of Intel processors to its self-made M-series chips in 2020, which was a risky step.
He disclosed that there was no contingency plan in place- an aspect of the Apple confidence and vision.
This latest AI project fits in the Apple agenda of being a leader in both hardware and AI. Generative AI is viewed by the Cupertino-based firm as a means of remaining ahead as chip development becomes more complicated.
