Kenya cracks down on betting ads with strict new rules, requiring broadcasters to remove all gambling promotions within 14 days or face shutdown.
Kenya has launched a sweeping crackdown on betting advertisements, issuing broadcasters a 14-day ultimatum to remove all gambling-related promotions or risk license suspension.
The Communications Authority of Kenya (CAK) announced the stringent measures today, marking the government’s toughest stance yet against the controversial betting industry.
Under the new directive, all TV, radio, and online platforms must eliminate:
- Celebrity-endorsed betting promotions
- “Risk-free” bonus offers
- SMS and social media gambling ads
CAK Director-General Ezra Chiloba warned that stations violating the rules after the May 12 deadline will face immediate sanctions, including possible shutdowns.
“We’re ending this predatory targeting of Kenyan youth,” he stated at a Nairobi press briefing.
The crackdown follows a 2024 study showing 38% of Kenyan teens engaged in sports betting, often influenced by relentless advertising.
Broadcasters argue the sudden policy shift could cost the industry over $20 million in lost ad revenue annually.
Betting firms have 72 hours to submit compliance plans to the Betting Control and Licensing Board.
Market leaders SportPesa and Betin confirmed they’re reviewing the guidelines but declined further comment.
This latest move expands Kenya’s anti-gambling measures that began with 2019’s controversial 20% tax on betting stakes.
With elections approaching, analysts see the ad ban as both social policy and political maneuvering to appeal to conservative voters.
Digital platforms face particular scrutiny, with CAK deploying AI tools to detect disguised gambling content.
The regulator also plans to block international betting sites circumventing local restrictions.
As the deadline looms, media houses are scrambling to adjust programming while gambling addiction counselors welcome what they call “long-overdue protections” for vulnerable populations.
