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X To Use Amazon Ad-Buying Software, WSJ Reports

John Matthew by John Matthew
December 11, 2023
in Technology
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X To Use Amazon Ad-Buying Software, WSJ Reports

Photo Credit: CNBC.com

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On the 8th of December, the Wall Street Journal reported that Elon Musk’s social media is aiming at striking a deal with Amazon to use their ad-buying software.

What this means is that X ads-slot will now be available on the Amazon advertising platform.

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We feel this new development is due to the owner, Elon Musk’s last interview where he said some things that don’t sit well with major advertisers on X.

Before his interview worsened the situation, major advertisers like Disney had paused their ads on the platform due to Elon Musk’s reaction to antisemitic posts.

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