The Ghanaian music publicist asserts that the artists are making more money off vinyl than digital.
He stated that streaming is popular but the payment has been too little to keep musicians alive- particularly in Africa.
Beenie cited the international resurgence of vinyl, and statistics indicated that sales of records were ahead of YouTube and Spotify earnings.
He encouraged the Ghanaian musicians to be more open to diversifying their income by including vinyl, CDs, and tangible merchandise to their products.
To Beenie, streaming can provide you with reach, but vinyl will create better bonds and profits.
He told creators to release unique physical content to increase fan loyalty and revenue.
His outspoken declaration started a debate among music circles where some people agreed that physical formats are more personal and valuable.
Streaming may be taking over the charts but Beenie thinks vinyl may take over the bank.
He is urging artists to reinvent their approach to music-making- the traditional record could be the new goldmine.
